The briefing was clear: accessible in-store activation of customers, to get them to participate in a summer give-away, while collecting sensitive personal data in a secure way. At the same time, the solution had to be visually aligned with the campaign, stand out in stores, and be financially viable across hundreds of locations.
POS & retail
Retail activation for summer campaign
More than in-store communication
This clearly meant more than a standard POS solution. Together, we opted for a concept that combined creativity and technique with efficiency.
- Secure data collection, including offline: Security was crucial, as customers were required to submit their receipt and personal details. The letterbox was securely fixed to the metal frame, with reinforcement around the lock which was glued shut, making it impossible for staff or customers to open it.
- Reuse of existing structures: Instead of designing a completely new stand, we started from an existing metal frame that was already in place in all the stores and was used to display posters.
- Powerful visual concept: We designed a letterbox shaped like a suitcase, perfectly in keeping with the summer theme.
An excellent combo for a successful retail campaign.
Directly to your customer
Our team took care of everything:
- technical design and implementation
- production of 550 custom letterboxes
- quality control
- preparation of logistics for distribution to all the points of sale
Thanks to our full-service approach, the roll-out was seamless and consistent, despite the large number of shops.
Waarom kiezen voor Albe De Coker
01
Creative printers
When we combine our creativity and knowledge with your retail plan, a stunning campaign is created.
02
Full-service partner
From design to packaging, logistics, and distribution: thanks to our all-in service, the implementation was seamless.
03
Custom solutions
Each customer, each project and, in particular, each idea require a different approach. Fortunately, there are no limits to our creativity. If you can think it, we can print it.
Results
The promotion offered customers a secure and straightforward way to take part in the summer campaign. For customers, this meant:
- Reliable collection of personal data.
- Strong in-store interaction and customer retention.
- An eye-catching POS solution with controlled costs.
- Peace of mind thanks to reliable printing techniques.
The project demonstrates how a smart combination of creative thinking with technical insight can give rise to efficient and large-scale retail activation.
Captivating POS materials in your shop(s)?
We are your full-service partner for printing, specialising in print materials for retailers. Our baseline ‘Creative Printers since 1877’ tells you exactly who we are and what we do: creative with more than 100 years of knowledge, experience, and craftsmanship.