{"id":2237,"date":"2025-10-02T10:45:03","date_gmt":"2025-10-02T08:45:03","guid":{"rendered":"https:\/\/albedecoker.com\/project\/verrassende-pos-zomercampagne-voor-retailketen\/"},"modified":"2026-09-08T15:36:17","modified_gmt":"2026-09-08T13:36:17","slug":"solution-plv-creative","status":"publish","type":"project","link":"https:\/\/albedecoker.com\/fr\/projet\/solution-plv-creative\/","title":{"rendered":"Solution PLV cr\u00e9ative"},"content":{"rendered":"\n<section class=\"header_project\" >\n\t<div class=\"inner\">\n\t\t<div class=\"inleiding\">\n\t\t\t<div class=\"titel\">\n\t\t\t\t<h4><b>PLV et retail<\/b><\/h4>\n<h1>Activation retail autour d\u2019une campagne estivale<\/h1>\n\t\t\t<\/div>\n\t\t\t<div class=\"content\">\n\t\t\t\t<p><span style=\"font-weight: 400;\">L\u2019objectif \u00e9tait clair\u00a0: <\/span><b>inciter<\/b><span style=\"font-weight: 400;\"> les clients <\/span><b>\u00e0 participer<\/b><span style=\"font-weight: 400;\"> facilement <\/span><b>en magasin<\/b><span style=\"font-weight: 400;\">, leur permettre de prendre part \u00e0 un concours estival tout en <\/span><b>collectant de mani\u00e8re s\u00e9curis\u00e9e des donn\u00e9es \u00e0 caract\u00e8re personnel sensibles<\/b><span style=\"font-weight: 400;\">. Dans le m\u00eame temps, la solution devait s\u2019harmoniser visuellement avec la campagne, se d\u00e9marquer en magasin et rester abordable financi\u00e8rement sur des centaines de sites.<\/span><\/p>\n<div class=\"info_items\"><div class=\"item\"><h4>Date<\/h4>02\/10\/2025<\/div><div class=\"item\"><h4>Sp\u00e9cialisation<\/h4>Retail<\/div><\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"images\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/albedecoker.com\/wp-content\/uploads\/2025\/10\/Zomerpakket2.png\" alt=\"Zomerpakket2\">\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"text_column\" >\n\t<div class=\"inner\">\n\t\t<h2>Plus qu\u2019une simple communication en magasin<\/h2>\n<div class=\"content\"><div class=\"kollom\"><p><span style=\"font-weight: 400;\">Le d\u00e9fi exigeait plus qu\u2019une solution PLV standard. Ensemble, nous avons opt\u00e9 pour un concept alliant <\/span><b>cr\u00e9ativit\u00e9, technique et efficacit\u00e9<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Collecte s\u00e9curis\u00e9e des donn\u00e9es, m\u00eame hors ligne\u00a0:<\/b><span style=\"font-weight: 400;\"> comme les clients devaient remettre leur ticket de caisse et leurs donn\u00e9es \u00e0 caract\u00e8re personnel, la s\u00e9curit\u00e9 \u00e9tait cruciale. La bo\u00eete aux lettres a \u00e9t\u00e9 solidement fix\u00e9e au cadre m\u00e9tallique, renforc\u00e9e au niveau de la fermeture et enti\u00e8rement coll\u00e9e, afin qu\u2019il soit impossible de l\u2019ouvrir, que ce soit par le personnel du magasin ou par les clients.<\/span><\/li>\n<\/ul>\n<\/div><div class=\"kollom\"><ul>\n<li><b>R\u00e9utilisation des structures existantes :<\/b><span style=\"font-weight: 400;\"> au lieu de concevoir un tout nouveau stand, nous sommes partis d\u2019un cadre m\u00e9tallique existant qui \u00e9tait d\u00e9j\u00e0 pr\u00e9sent dans tous les magasins et qui sert normalement \u00e0 afficher des posters.<\/span><\/li>\n<li><b>Un concept visuel fort\u00a0:<\/b><span style=\"font-weight: 400;\"> nous avons con\u00e7u une <\/span><b>bo\u00eete aux lettres en forme de valise<\/b><span style=\"font-weight: 400;\">, en parfaite ad\u00e9quation avec le th\u00e8me estival.<\/span><\/li>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<div class=\"flex flex-col text-sm pb-25\">\n<article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"request-WEB:45d25d09-6f48-48ac-9cdd-fa3e300684b1-1\" data-testid=\"conversation-turn-4\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"><span style=\"font-weight: 400;\">Une combinaison imparable pour une campagne retail r\u00e9ussie.<\/span><\/div>\n<\/article>\n<\/div>\n<div class=\"pointer-events-none h-px w-px absolute bottom-0\" aria-hidden=\"true\" data-edge=\"true\"><\/div>\n<\/div><\/div><div class=\"btn_wrap\"><a class=\"btn\" href=\"https:\/\/albedecoker.com\/fr\/contact\/\" target=\"\">Renforcez votre message hors ligne<\/a><\/div>\t<\/div>\n<\/section>\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"1024\" height=\"769\" src=\"https:\/\/albedecoker.com\/wp-content\/uploads\/2025\/10\/DSCF4659_bewerkt-min-1024x769.png\" alt=\"POS display in doosvrom voor zomercampagne gedrukt door Albe De Coker\" class=\"wp-image-1269 size-full\" srcset=\"https:\/\/albedecoker.com\/wp-content\/uploads\/2025\/10\/DSCF4659_bewerkt-min-1024x769.png 1024w, https:\/\/albedecoker.com\/wp-content\/uploads\/2025\/10\/DSCF4659_bewerkt-min-300x225.png 300w, https:\/\/albedecoker.com\/wp-content\/uploads\/2025\/10\/DSCF4659_bewerkt-min-768x576.png 768w, https:\/\/albedecoker.com\/wp-content\/uploads\/2025\/10\/DSCF4659_bewerkt-min-1536x1153.png 1536w, https:\/\/albedecoker.com\/wp-content\/uploads\/2025\/10\/DSCF4659_bewerkt-min.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\">Directement chez votre client<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Notre \u00e9quipe s\u2019est charg\u00e9e de l\u2019ensemble du processus&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>conception technique et d\u00e9veloppement<\/li>\n\n\n\n<li>production de<strong> 550&nbsp;bo\u00eetes aux lettres personnalis\u00e9es<\/strong><\/li>\n\n\n\n<li>contr\u00f4le qualit\u00e9<\/li>\n\n\n\n<li>pr\u00e9paration logistique pour la distribution dans tous les points de vente<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Cette approche globale a permis un d\u00e9ploiement ais\u00e9 et coh\u00e9rent, malgr\u00e9 le grand nombre de magasins.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-63375db1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/albedecoker.com\/fr\/contact\/\">Demandez votre offre gratuite<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<section class=\"proces\" >\n\t<div class=\"inner\">\n\t\t<div class=\"inleiding\">\n\t\t\t<h2><h2>Pourquoi choisir Albe De Coker<\/h2>\n<\/h2>\t\t<\/div>\n\t\t<div class=\"list_items\">\n\t\t\t<div class=\"items\"><div class=\"item\"><div class=\"number\">01<\/div><div class=\"content\"><h3>Imprimeurs cr\u00e9atifs<\/h3>\n<p><span style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\">La combinaison de notre cr\u00e9ativit\u00e9 et de notre savoir-faire avec votre plan retail donne naissance \u00e0 de superbes campagnes.<\/span><\/p>\n<\/div><\/div><div class=\"item\"><div class=\"number\">02<\/div><div class=\"content\"><h3>Partenaire full-service<\/h3>\n<p><span style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\">De la conception \u00e0 l\u2019emballage et \u00e0 la distribution logistique, gr\u00e2ce \u00e0 notre service tout-en-un, la r\u00e9alisation s\u2019est d\u00e9roul\u00e9e sans accroc.<\/span><\/p>\n<\/div><\/div><div class=\"item\"><div class=\"number\">03<\/div><div class=\"content\"><h3>Solutions sur mesure<\/h3>\n<p><span style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\">Chaque client, chaque projet et surtout chaque id\u00e9e n\u00e9cessitent une approche diff\u00e9rente. Heureusement, notre cr\u00e9ativit\u00e9 ne conna\u00eet pas de limites. If you can think it, we can print it.<\/span><\/p>\n<\/div><\/div><\/div>\t\t<\/div>\n\t\t<div class=\"images\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 29%\"><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\">R\u00e9sultats<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019action offrait aux clients un moyen s\u00fbr et clair de participer \u00e0 la campagne estivale. Pour le client, cela signifiait\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>une collecte fiable des donn\u00e9es \u00e0 caract\u00e8re personnel<\/li>\n\n\n\n<li>une forte interaction en magasin et une fid\u00e9lisation de la client\u00e8le<\/li>\n\n\n\n<li>une solution PLV percutante avec des co\u00fbts ma\u00eetris\u00e9s<\/li>\n\n\n\n<li>une tranquillit\u00e9 d\u2019esprit gr\u00e2ce \u00e0 la fiabilit\u00e9 technique de l\u2019impression<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ce projet montre comment une combinaison intelligente de pens\u00e9e cr\u00e9ative et de savoir-faire technique d\u00e9bouche sur une activation commerciale efficace \u00e0 grande \u00e9chelle.<\/p>\n<\/div><figure  class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"896\" height=\"1070\" alt=\"Retial flyer met zomercampagne op in winkel\" src=\"https:\/\/albedecoker.com\/wp-content\/uploads\/2025\/10\/Gemini_Generated_Image_xhn1h0xhn1h0xhn1-e1759394179336.png\" class=\"wp-image-2238 size-full\" srcset=\"https:\/\/albedecoker.com\/wp-content\/uploads\/2025\/10\/Gemini_Generated_Image_xhn1h0xhn1h0xhn1-e1759394179336.png 896w, https:\/\/albedecoker.com\/wp-content\/uploads\/2025\/10\/Gemini_Generated_Image_xhn1h0xhn1h0xhn1-e1759394179336-251x300.png 251w, https:\/\/albedecoker.com\/wp-content\/uploads\/2025\/10\/Gemini_Generated_Image_xhn1h0xhn1h0xhn1-e1759394179336-857x1024.png 857w, https:\/\/albedecoker.com\/wp-content\/uploads\/2025\/10\/Gemini_Generated_Image_xhn1h0xhn1h0xhn1-e1759394179336-768x917.png 768w\" sizes=\"(max-width: 896px) 100vw, 896px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center\"><br>Du mat\u00e9riel PLV percutant dans votre ou vos points de vente\u00a0?<\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><br>Faites-nous confiance en tant que partenaire full-service pour vos imprim\u00e9s, sp\u00e9cialis\u00e9 dans les supports imprim\u00e9s pour retailers. <strong>Notre slogan \u00ab&nbsp;Creative Printers since 1877&nbsp;\u00bb r\u00e9sume parfaitement qui nous sommes<\/strong>&nbsp;: cr\u00e9atifs, avec plus d\u2019un si\u00e8cle de connaissance, d\u2019exp\u00e9rience et de savoir-faire \u00e0 notre actif.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/albedecoker.com\/fr\/contact\/\">Partagez votre id\u00e9e avec nous<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"featured_media":2238,"template":"","meta":{"_acf_changed":false},"class_list":["post-2237","project","type-project","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Solution PLV cr\u00e9ative I Albe De Coker<\/title>\n<meta name=\"description\" content=\"Du mat\u00e9riel PLV percutant dans votre ou vos points de vente ? 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