{"id":2171,"date":"2025-10-14T19:40:44","date_gmt":"2025-10-14T17:40:44","guid":{"rendered":"https:\/\/albedecoker.com\/project\/lens-online-scoort-met-direct-mail\/"},"modified":"2026-09-08T15:36:01","modified_gmt":"2026-09-08T13:36:01","slug":"lens-online-publipostage","status":"publish","type":"project","link":"https:\/\/albedecoker.com\/fr\/projet\/lens-online-publipostage\/","title":{"rendered":"LensOnline marque des points avec le publipostage"},"content":{"rendered":"\n<section class=\"header_project\" >\n\t<div class=\"inner\">\n\t\t<div class=\"inleiding\">\n\t\t\t<div class=\"titel\">\n\t\t\t\t<h4>LensOnline<\/h4>\n<h1>LensOnline marque des points avec le publipostage<\/h1>\n\t\t\t<\/div>\n\t\t\t<div class=\"content\">\n\t\t\t\t<p><span style=\"font-weight: 400;\">Comment convaincre les clients de renouveler leur abonnement de lentilles de contact qui arrive bient\u00f4t \u00e0 expiration\u00a0? C\u2019est la question que nous a pos\u00e9e LensOnline, leader du march\u00e9 des abonnements de lentilles de contact. La r\u00e9ponse\u00a0: une campagne de publipostage cr\u00e9ative et hyperpersonnalis\u00e9e qui a renforc\u00e9 le lien entre le client et l\u2019opticien.<\/span><\/p>\n<div class=\"info_items\"><div class=\"item\"><h4>Date<\/h4>14\/10\/2025<\/div><div class=\"item\"><h4>Sp\u00e9cialisation<\/h4>Des imprim\u00e9s commerciaux, Retail<\/div><\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"images\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/albedecoker.com\/wp-content\/uploads\/2025\/10\/lensonline.png\" alt=\"lensonline\">\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"text_image\" >\n\t<div class=\"inner\">\n\t\t\t\t\t<div class=\"title\">\n\t\t\t\t<h2>Renouveler la relation client de mani\u00e8re cr\u00e9ative<\/h2>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"wrap\">\n\t\t\t<div class=\"image\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/albedecoker.com\/wp-content\/uploads\/2025\/07\/a8qxmmx4xrks44k-e1753971301658.jpg\" alt=\"a8qxmmx4xrks44k\">\t\t\t<\/div>\n\t\t\t<div class=\"content\">\n\t\t\t\t<p><span style=\"font-weight: 400;\">L\u2019objectif \u00e9tait clair : encourager un maximum de clients \u00e0 renouveler leur abonnement de lentilles. Pour cela, il fallait une campagne de publipostage \u00e0 la fois <\/span><b>personnelle, pratique et convaincante<\/b><span style=\"font-weight: 400;\">. <\/span><\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"text_column\" >\n\t<div class=\"inner\">\n\t\t<h2>Approche strat\u00e9gique<\/h2>\n<div class=\"content\"><div class=\"kollom\"><p><span style=\"font-weight: 400;\">La bo\u00eete du publipostage de LensOnline contenait plus que le simple contenu. Nous avons choisi ensemble les \u00e9l\u00e9ments suivants\u00a0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">une <\/span><b>touche personnelle<\/b><span style=\"font-weight: 400;\">\u00a0: le pr\u00e9nom du client figurait bien en \u00e9vidence sur la bo\u00eete\u00a0;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">un <\/span><b>avantage imm\u00e9diat<\/b><span style=\"font-weight: 400;\">\u00a0: deux paires de lentilles adapt\u00e9es \u00e0 leur correction, et un bon de r\u00e9duction pour un renouvellement \u00e0 prix avantageux\u00a0;<\/span><\/li>\n<\/ul>\n<\/div><div class=\"kollom\"><ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">une<\/span><b> brochure personnalis\u00e9e avec la photo de leur propre opticien<\/b><span style=\"font-weight: 400;\">\u00a0;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">un<\/span><b> format adapt\u00e9 \u00e0 la bo\u00eete aux lettres<\/b><span style=\"font-weight: 400;\">\u00a0: elle tenait facilement dans la bo\u00eete aux lettres des clients de LensOnline.<\/span><\/li>\n<\/ul>\n<p><b>L\u2019innovation r\u00e9sidait dans l\u2019utilisation intelligente du g\u00e9omarketing.<\/b><span style=\"font-weight: 400;\"> Au fond de la bo\u00eete se trouvait un itin\u00e9raire du domicile du client \u00e0 son opticien. Nous avons ainsi mis l\u2019accent sur la commodit\u00e9 et la proximit\u00e9.<\/span><\/p>\n<\/div><\/div><div class=\"btn_wrap\"><a class=\"btn\" href=\"https:\/\/albedecoker.com\/contact\/\" target=\"\">Vous voulez vous aussi marquer des points avec le publipostage ?<\/a><\/div>\t<\/div>\n<\/section>\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/albedecoker.com\/wp-content\/uploads\/2025\/10\/lensonline3.png\" alt=\"Twe verpakkingen met printwerk voor Lens Online project\" class=\"wp-image-1273 size-full\" srcset=\"https:\/\/albedecoker.com\/wp-content\/uploads\/2025\/10\/lensonline3.png 1024w, https:\/\/albedecoker.com\/wp-content\/uploads\/2025\/10\/lensonline3-300x225.png 300w, https:\/\/albedecoker.com\/wp-content\/uploads\/2025\/10\/lensonline3-768x576.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\">If you can think it, we can print it<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Notre \u00e9quipe a su transposer ce concept \u00e0 la perfection dans la r\u00e9alit\u00e9. <strong>Nous avons pris en charge l\u2019ensemble du processus&nbsp;<\/strong>: de l\u2019impression des bo\u00eetes personnalis\u00e9es et des bons de r\u00e9duction \u00e0 l\u2019emballage soign\u00e9 de chaque bo\u00eete contenant les lentilles adapt\u00e9es \u00e0 chaque client.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-63375db1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/albedecoker.com\/fr\/contact\/\">Demandez votre offre gratuite<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\">R\u00e9sultats<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La campagne de publipostage pour LensOnline a d\u00e9pass\u00e9 toutes les attentes avec un <strong>taux de conversion \u00e9poustouflant de 80&nbsp;%<\/strong>.<strong> Non seulement les clients ont renouvel\u00e9 leur abonnement, mais ils l\u2019ont fait en appr\u00e9ciant<\/strong> cette approche r\u00e9fl\u00e9chie et personnalis\u00e9e.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/albedecoker.com\/wp-content\/uploads\/2025\/05\/unrecognizable-office-worker-with-tablet-1024x683.jpg\" alt=\"Tablet met statestieken, cijfers, resultaten voor analyse\" class=\"wp-image-1225 size-full\" srcset=\"https:\/\/albedecoker.com\/wp-content\/uploads\/2025\/05\/unrecognizable-office-worker-with-tablet-1024x683.jpg 1024w, https:\/\/albedecoker.com\/wp-content\/uploads\/2025\/05\/unrecognizable-office-worker-with-tablet-300x200.jpg 300w, https:\/\/albedecoker.com\/wp-content\/uploads\/2025\/05\/unrecognizable-office-worker-with-tablet-768x512.jpg 768w, https:\/\/albedecoker.com\/wp-content\/uploads\/2025\/05\/unrecognizable-office-worker-with-tablet-1536x1024.jpg 1536w, https:\/\/albedecoker.com\/wp-content\/uploads\/2025\/05\/unrecognizable-office-worker-with-tablet-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<section class=\"proces\" >\n\t<div class=\"inner\">\n\t\t<div class=\"inleiding\">\n\t\t\t<h2><h2>Enseignements cl\u00e9s<\/h2>\n<\/h2>\t\t<\/div>\n\t\t<div class=\"list_items\">\n\t\t\t<div class=\"items\"><div class=\"item\"><div class=\"number\">01<\/div><div class=\"content\"><h3>La personnalisation, \u00e7a marche<\/h3>\n<p><span style=\"font-weight: 400;\">En r\u00e9pondant aux pr\u00e9f\u00e9rences et aux besoins individuels, vous tissez un lien \u00e9motionnel fort.<\/span><\/p>\n<\/div><\/div><div class=\"item\"><div class=\"number\">02<\/div><div class=\"content\"><h3>La facilit\u00e9 prime<\/h3>\n<p>La combinaison d\u2019une r\u00e9duction et d\u2019un itin\u00e9raire visuel facilite et simplifie le renouvellement.<\/p>\n<\/div><\/div><div class=\"item\"><div class=\"number\">03<\/div><div class=\"content\"><h3>Une approche globale, \u00e7a paie<\/h3>\n<p>De la conception \u00e0 l\u2019emballage, gr\u00e2ce \u00e0 notre service tout-en-un, l\u2019ex\u00e9cution s\u2019est d\u00e9roul\u00e9e sans accroc.<\/p>\n<\/div><\/div><\/div>\t\t<\/div>\n\t\t<div class=\"images\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"text_column\" >\n\t<div class=\"inner\">\n\t\t<div class=\"content\"><div class=\"kollom\"><h2>Le publipostage comme outil marketing ?<\/h2>\n<\/div><div class=\"kollom\"><p><span style=\"font-weight: 400;\">Faites confiance \u00e0 notre expertise full-service en impression, sp\u00e9cialis\u00e9e dans les supports imprim\u00e9s pour retailers. <\/span><b>Notre slogan \u00ab Creative Printers since 1877 \u00bb refl\u00e8te parfaitement qui nous sommes<\/b><span style=\"font-weight: 400;\"> : cr\u00e9atifs, avec plus d\u2019un si\u00e8cle d\u2019exp\u00e9rience, de savoir-faire et de passion pour l\u2019impression.<\/span><\/p>\n<\/div><\/div>\t<\/div>\n<\/section>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/albedecoker.com\/fr\/contact\/\">Partagez votre id\u00e9e avec nous<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"featured_media":2169,"template":"","meta":{"_acf_changed":false},"class_list":["post-2171","project","type-project","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LensOnline marque des points avec le publipostage I Albe De Coker<\/title>\n<meta name=\"description\" content=\"R\u00e9sultats : la campagne de publipostage de LensOnline a d\u00e9pass\u00e9 toutes les attentes avec un impressionnant taux de conversion de 80 %.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/albedecoker.com\/fr\/projet\/lens-online-publipostage\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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