{"id":3400,"date":"2025-10-14T19:40:44","date_gmt":"2025-10-14T17:40:44","guid":{"rendered":"https:\/\/albedecoker.com\/project\/lens-online-scoort-met-direct-mail\/"},"modified":"2026-09-08T15:25:14","modified_gmt":"2026-09-08T13:25:14","slug":"lens-online-direct-mail","status":"publish","type":"project","link":"https:\/\/albedecoker.com\/en\/project\/lens-online-direct-mail\/","title":{"rendered":"Lens Online scores with Direct Mail"},"content":{"rendered":"\n<section class=\"header_project\" >\n\t<div class=\"inner\">\n\t\t<div class=\"inleiding\">\n\t\t\t<div class=\"titel\">\n\t\t\t\t<h4>LensOnline<\/h4>\n<h1>Lens Online scores with Direct Mail<\/h1>\n\t\t\t<\/div>\n\t\t\t<div class=\"content\">\n\t\t\t\t<p><span style=\"font-weight: 400;\">How do you convince customers to extend their contact lens plan that is about to expire? This was the question that LensOnline, the market leader for contact lens plans, put to us. The answer? A creative and ultra-personal direct mail campaign that strengthened the customer-optician relationship.<\/span><\/p>\n<div class=\"info_items\"><div class=\"item\"><h4>Date<\/h4>14\/10\/2025<\/div><div class=\"item\"><h4>Specialization<\/h4>Commercial printing, Retail<\/div><\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"images\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/albedecoker.com\/wp-content\/uploads\/2025\/10\/lensonline.png\" alt=\"lensonline\">\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"text_image\" >\n\t<div class=\"inner\">\n\t\t\t\t\t<div class=\"title\">\n\t\t\t\t<h2>Creative renewal of the customer relationship<\/h2>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"wrap\">\n\t\t\t<div class=\"image\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/albedecoker.com\/wp-content\/uploads\/2025\/07\/a8qxmmx4xrks44k-e1753971301658.jpg\" alt=\"a8qxmmx4xrks44k\">\t\t\t<\/div>\n\t\t\t<div class=\"content\">\n\t\t\t\t<p><span style=\"font-weight: 400;\">The objective was clear: encourage as many customers as possible to renew their contact lens plan. That\u2019s why they needed a direct mail campaign that was <\/span><b>personal, practical, and convincing<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"text_column\" >\n\t<div class=\"inner\">\n\t\t<h2>Strategic approach<\/h2>\n<div class=\"content\"><div class=\"kollom\"><p><span style=\"font-weight: 400;\">But the box that LensOnline used for its direct mailing was more than the sum of its contents: We opted for the following aspects:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Personal touch:<\/b><span style=\"font-weight: 400;\"> the customer\u2019s first name was prominently featured on the box.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Immediate benefit:<\/b><span style=\"font-weight: 400;\"> Two pairs of prescription contact lenses and a discount voucher for a cost-effective renewal.<\/span><\/li>\n<\/ul>\n<\/div><div class=\"kollom\"><ul>\n<li>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Personalised brochure featuring a photo of their own optician<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>A box that fits into everyone\u2019s letterbox:<\/b><span style=\"font-weight: 400;\"> The box was made to fit into the letterbox of LensOnline customers.<\/span><\/li>\n<\/ul>\n<p><b>The main innovation was the smart use of geomarketing.<\/b><span style=\"font-weight: 400;\"> In the box was a map with directions from the customer\u2019s home to their optician. That way, we emphasised convenience and proximity.<\/span><\/li>\n<\/ul>\n<\/div><\/div><div class=\"btn_wrap\"><a class=\"btn\" href=\"https:\/\/albedecoker.com\/contact\/\" target=\"\">Want to score with direct mail?<\/a><\/div>\t<\/div>\n<\/section>\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/albedecoker.com\/wp-content\/uploads\/2025\/10\/lensonline3.png\" alt=\"Twe verpakkingen met printwerk voor Lens Online project\" class=\"wp-image-1273 size-full\" srcset=\"https:\/\/albedecoker.com\/wp-content\/uploads\/2025\/10\/lensonline3.png 1024w, https:\/\/albedecoker.com\/wp-content\/uploads\/2025\/10\/lensonline3-300x225.png 300w, https:\/\/albedecoker.com\/wp-content\/uploads\/2025\/10\/lensonline3-768x576.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\">If you can think it, we can print it<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Our team seamlessly put this into practice. <strong>We took care of everything:<\/strong> printing the personalised boxes and vouchers and carefully packaging each box with the right lenses for each customer.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-63375db1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/albedecoker.com\/en\/contact\/\">Request your free quote<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\">Results<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">LensOnline\u2019s direct mail campaign exceeded expectations, <strong>with an astonishing conversion rate of 80%. Not only did customers extend their plan, they also expressed their appreciation<\/strong> for the well-thought-through, personal approach.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/albedecoker.com\/wp-content\/uploads\/2025\/05\/unrecognizable-office-worker-with-tablet-1024x683.jpg\" alt=\"Tablet met statestieken, cijfers, resultaten voor analyse\" class=\"wp-image-1225 size-full\" srcset=\"https:\/\/albedecoker.com\/wp-content\/uploads\/2025\/05\/unrecognizable-office-worker-with-tablet-1024x683.jpg 1024w, https:\/\/albedecoker.com\/wp-content\/uploads\/2025\/05\/unrecognizable-office-worker-with-tablet-300x200.jpg 300w, https:\/\/albedecoker.com\/wp-content\/uploads\/2025\/05\/unrecognizable-office-worker-with-tablet-768x512.jpg 768w, https:\/\/albedecoker.com\/wp-content\/uploads\/2025\/05\/unrecognizable-office-worker-with-tablet-1536x1024.jpg 1536w, https:\/\/albedecoker.com\/wp-content\/uploads\/2025\/05\/unrecognizable-office-worker-with-tablet-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<section class=\"proces\" >\n\t<div class=\"inner\">\n\t\t<div class=\"inleiding\">\n\t\t\t<h2><h2>Important insights<\/h2>\n<\/h2>\t\t<\/div>\n\t\t<div class=\"list_items\">\n\t\t\t<div class=\"items\"><div class=\"item\"><div class=\"number\">01<\/div><div class=\"content\"><h3>Personalisation works<\/h3>\n<p><span style=\"font-weight: 400;\">You create a strong, emotional connection by capitalising on individual preferences and needs.<\/span><\/p>\n<\/div><\/div><div class=\"item\"><div class=\"number\">02<\/div><div class=\"content\"><h3>Convenience first<\/h3>\n<p><span style=\"font-weight: 400;\">The combination of a discount and visual directions facilitated renewal, making the entire process more accessible.<\/span><\/p>\n<\/div><\/div><div class=\"item\"><div class=\"number\">03<\/div><div class=\"content\"><h3>A comprehensive approach pays off<\/h3>\n<p><span style=\"font-weight: 400;\">From design to packaging, thanks to our all-in service, the implementation was seamless.<\/span><\/p>\n<\/div><\/div><\/div>\t\t<\/div>\n\t\t<div class=\"images\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"text_column\" >\n\t<div class=\"inner\">\n\t\t<div class=\"content\"><div class=\"kollom\"><h2>Want to use direct mail as a marketing tool?<\/h2>\n<\/div><div class=\"kollom\"><p><span style=\"font-weight: 400;\">We are your full-service partner for printing, specialising in print materials for retailers. <\/span><b>Our baseline \u2018Creative Printers since 1877\u2019 tells you exactly who we are and what we do:<\/b><span style=\"font-weight: 400;\"> creative with more than 100 years of knowledge, experience, and craftsmanship.<\/span><\/p>\n<\/div><\/div>\t<\/div>\n<\/section>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/albedecoker.com\/en\/contact\/\">Share your idea with us<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"featured_media":3401,"template":"","meta":{"_acf_changed":true},"class_list":["post-3400","project","type-project","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lens Online scores with Direct Mail I Albe De Coker<\/title>\n<meta name=\"description\" content=\"LensOnline\u2019s direct mail campaign exceeded expectations, with an astonishing conversion rate of 80%. 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